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How It Works
How It Works |
Scenario |
Demo
How It works
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The logo owner (or its agent) pays to host the company graphics
and branding guidelines on LogoHost. It becomes a tool to distribute
frequently-requested graphics and ads like an online ATM.
(Agents are typically the advertising agency, graphic design, branding
or public relations firm, who would seek the client's approval to
set up an account.)
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Downloads are FREE to authorized users.
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Plans. The logo owner (or agent) signs up for one of three
LogoHost plans depending on features, size or cost desired
(Plans are in Pricing). Additional storage
space is available in each plan. Plan fees may be paid monthly by
credit card, or yearly by check. No contract is required
(see details in Pricing Statement
at bottom of page).
Agents are encouraged to set up LogoHost accounts for their clients.
Once six accounts are set up, an automatic 15 percent discount will
apply to all accounts. Agents have the client relationships and
files, their business is welcomed.
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The site setup can be done by the account owner or any person
authorized to do so in its membership page
(or LogoHost will do the same for a fee quoted in
Pricing). The graphics are categorized
by: Logos, Branding, Media & PR, Graphic elements and Collateral
(marketing pieces, stock ads, templates). LogoHost enables you to
organize your files in customizable categories, set a level of
security, authorize users, track downloads, and notify interested
parties of modifications in your brand.
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Security of graphics. The logo owner has the options available in
the chosen plan, to set the level of security they
feel is needed for each graphic from private to public.
You can even request the user to disclose what they are using the file
for. In the download log you can see who is using the files and why.
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Logo usage. You are offering all logos, trademarks, files and
images as a convenience, and they are the property of their
respective owners and cannot be used or modified in any way
without the proper permission of their owner. Logo users are
urged, to familiarize themselves with proper logo use, and to
comply with graphics standards. No license is given to any file.
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Users find out about logo or graphic availability from the
logo's owner (or agent), by personal contact. LogoHost
recommends a link or other information on the owner's (and agent's)
website directing them to the owner's "download page" on LogoHost.
Users could also discover a logo by searching on this site.
Scenario
The hard way to distribute a logo for a brand manager, is to
call the ad agency, designer, printer or whomever has the logo and ask them to email the file to whoever is asking for it.
(The brand manager doesn't have the logo because the
company is on Windows, the artist is on Macintosh, and the file is in
some strange "EPS" format). The call results in an interruption to
the person getting the assignment, occasional frustration with email,
now and then a hefty charge to the client (whether they know it or not)
or lost time to the logo holder. And if the brand manager has sent out
CDs to distributors, it is loaned to the sign guy, misplaced or outdated.
Some companies put their logo on their site, but every change is an
ordeal with the webmaster. Others build their own brand-holding
webserver and hire more people to manage it. A bit expensive.
The end user who needs the logo, whether a publisher, vendor,
artist or whomever; calls their contact, who calls someone who calls
the marketing department who calls the brand manager. And if that
doesn't work fast enough, they scan the logo from a business
card or brochure, pull it off the website, buy it, guess at the type
font and color and redraw it, and wind up with an expensive facsimile
or poor reproduction. This takes hours and days (especially if anyone
in the chain is unavailable). And guess who pays for it in the end.
LogoHost is offering a plan where you control the content or
empower others to help, and you can contact those who need to be
notified when something important is added or
changed in your brand. All this is available
for the cost of a couple of calls to your agent
who would rather do something more creative for
you. Do your agent a favor and have them set up
an account and co-manage it with you.
Demo
To see a sample account and download files of your choice, take a look at
Chompers, our demo company.
To read the purpose of LogoHost and a sales pitch to logo
owners and agents, see the Benefits page.
To return to the top of this page, Click
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